Services · Brand & Identity
Brand strategy and identity design in New Orleans
A brand is the promise people expect you to keep. We help you decide what that promise is, then give it a name, a look and a set of rules so every page, post and proposal says the same thing.
Who it's for
Businesses that have outgrown the logo they started with.
Most of the brands we work on belong to good businesses that look smaller than they are. The work is strong, the reputation is earned and the identity hasn't caught up. Sometimes there's no style guide at all, so every new flyer, slide or social post is designed from scratch.
We work with owners who are launching something new, rebranding after a change in direction or simply tired of explaining that the website doesn't reflect who they are anymore.
What's included
Take the whole program or the pieces you need. Every engagement starts with strategy, because a logo without a point of view is just decoration.
Brand Blueprint
Brand strategy
Who you serve, what you stand for, how you're different and how you sound. We interview you and a few of your customers, look at who you compete with and write it down in a short, usable brand platform.
Identity
Logo design
A primary logo, a compact mark and the versions you'll actually need: horizontal, stacked, one-color and reversed. Delivered in every file format your printer, web developer and social accounts will ask for.
Guidelines
Brand style guide
Colors, type, logo spacing, photo direction and voice, in one guide your team and vendors can follow without calling you. It's the document that keeps a brand looking like itself in year three.
Brand Lock
Brand consistency
We audit your website, profiles, templates and signage against the guide, then fix what drifted: business profile photos, email signatures, slide templates and social headers, so the brand reads the same everywhere it appears.
Press Assist
Electronic press kit
A press page and downloadable kit with your story, bios, approved photos, logos and fact sheet, so reporters, event hosts and partners get what they need without a round of emails.
Digital design
Infographics, presentations and illustration
Infographics that make a process easy to follow, presentation design for pitches and talks, custom illustration, plus photo restoration and collage for history pages and anniversaries.
How we work
Every project is scoped in writing before it starts, and the people you meet at the first conversation are the people doing the work.
01
Listen
Interviews with you and your customers, and a look at your market and competitors.
02
Decide
A written brand platform you approve before any design begins.
03
Design
Two or three directions, shown in real use, refined into one.
04
Roll out
Files, guide and templates delivered, and the brand applied where it matters first.
Want the whole ecosystem?
Put your new brand to work everywhere, every month.
A brand is only as strong as the places it shows up. Pinnacle Trax carries your identity across a smart website, automated marketing and CRM-driven funnels, fully managed by the Sweetpea Works team.
Managed Plus · Be found
A maintained website and the essentials that make you easy to trust.
Managed Premium · Be known
Adds articles, social content and visibility work, with Exclusive Territory.
Managed Platinum · Be chosen
Adds booking, lead magnets, email cultivation and video.
Questions we hear
Do we need brand strategy, or just a new logo?
If you already know who you serve and how you're different, a logo project may be enough. If those answers are fuzzy, a new logo will be fuzzy too. We'll tell you which one you need in the first conversation.
Who owns the logo and files?
You do. When the project is paid for, every final file and the rights to use them are yours.
Can you refresh our brand without starting over?
Often, yes. Many brands need a cleaner logo, a tighter palette and a real style guide more than a new name. We'll recommend the smallest change that solves the problem.
Do you handle business cards and signs?
We're a digital studio, so we don't handle printing. We'll give you print-ready files and specifications your printer can use.
Ready to look as good as your work?
A complimentary strategy call with Kelly, by phone, Google Meet or Zoom.