Founder, Sweetpea Works LLC
J. Kelly Ladner
Marketing strategist, storyteller and speaker. Kelly founded Sweetpea Works in 2012 and leads its strategy and fractional marketing work for businesses in Greater New Orleans and beyond.
Background
Kelly's career has been built on media and storytelling: helping organizations decide what to say, then saying it well across video, the web and every channel in between. [Career highlights, in two or three sentences.]
He holds a Hootsuite social marketing certification and has spent years building marketing systems for credentialed professionals, which became the foundation of Pinnacle Trax.
The method
Kelly developed the three-step climb behind every Sweetpea Works engagement: get found, get known, get chosen. Each step has three disciplines, and each builds on the one before it.
Speaking and writing
Kelly speaks to associations, conferences and business groups on referrals, search and AI, and marketing for professionals too busy to market. He also writes the monthly Sweetpea Works newsletter.
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Sweetpea Works, a family business
Kelly owns Sweetpea Works with his wife, Nancy. She's co-owner and the company's namesake. The firm has been family-run since 2012, and that's still how clients experience it: the same people, every month, who answer the phone.