Speaking
Marketing talks for business owners and professionals
Practical, research-backed sessions from J. Kelly Ladner on referrals, search and AI, and marketing for people too busy to market. Education, never a pitch from the stage.
[Photo: Kelly speaking]
Signature talks
Each runs as a keynote, a breakout session or a hands-on workshop, and can be tailored to your members' profession.
Referrals & Reputation
Referrals get you considered. Here's what gets you hired.
What referred prospects actually do before they call, why the fastest-growing practices rely on referrals the least, and the handful of things that make a referral convert.
Search & AI
Search got pickier: being found when AI answers first
How AI answers and zero-click search change what it takes to be found, drawn from Google's own guidance, and what a small practice can do about it this quarter.
Leadership & Strategy
The invisible expert: marketing for professionals too busy to market
A simple three-step climb from found to known to chosen, and how to run it in a few hours a month or hand it off entirely.
Audiences
Who Kelly speaks to
- Professional associations and chapter meetings: CPAs, financial and insurance professionals, builders and remodelers, architects and designers, coaches and consultants, and health practices.
- Conference education tracks on practice growth and marketing.
- Chambers of commerce, small business development centers and business groups.
- Leadership teams and partners at professional firms.
Watch a talk
[Demo reel: add after the first recorded talk]
What attendees say
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For event planners
Media kit
Everything an education chair needs to propose a session to a committee.
Speaker one-sheet
Topics, formats and past events on one page. [PDF link]
Bios
Short and long introductions, ready to read from the podium. [Links]
Headshots
High-resolution photos for programs and promotion. [Download link]
Book Kelly for your event
Tell us about your event, your audience and your dates. We'll reply within two business days. [Confirm response time.]