The method
How businesses climb from found to chosen
Three steps, nine disciplines. Every Sweetpea Works engagement climbs the same way, whatever the channel, so each piece of work builds on the one before it.
Step one · Found
Findability, credibility, reliability
Before anyone can choose you, they have to find you and believe what they find.
Findability
Showing up where people look: search, maps, AI answers and directories, with the same facts everywhere.
Credibility
A website, profile and reviews that make the case for you before you ever speak.
Reliability
A site that loads quickly, works on every phone and stays current, so nothing undercuts the first impression.
Step two · Known
Visibility, authority, consistency
Being found once isn't enough. People choose the expert they've seen, read and heard from again and again.
Visibility
Regular, useful presence on the channels your customers use, from social posts to local media.
Authority
Articles, talks and answers that show what you know, so you're the one people and AI assistants cite.
Consistency
The same voice, look and message, month after month, until people recognize you before they read your name.
Step three · Chosen
Captivation, education, cultivation
Most people aren't ready the first time they find you. The last step stays with them until they are.
Captivation
Video and stories that hold attention long enough to make a point.
Education
Guides, checklists and answers that help people make a good decision, even before they hire anyone.
Cultivation
Email, booking and follow-up that keep the conversation going until the timing is right.
Where are you on the climb?
Can't be found, found but not known, or known but not chosen? A complimentary consultation will tell you.