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Email, like any form of communication, is personal. How you check, manage and send everything from one-liners to long messages is often a mix of preference and habit.

Still, there are a few clear rules worth following to get the most from your email, your productivity and your time. Read on for three common inbox mistakes, how they hurt you at work and how to fix them.

A clean, uncluttered desk with a laptop

Mistake #1: Leaving emails in your inbox

I'll start with the most controversial one: leaving all of your emails in your inbox. I know you think it's all the same whether you leave emails in your inbox after you've dealt with them or not, but your brain begs to differ. A 2011 study out of Princeton's Neuroscience Institute determined that "when your environment is cluttered, the chaos restricts your ability to focus." This is true of your virtual environment, too; the more emails you can see—even ones that don't matter anymore—the more time your brain will spend subconsciously thinking about them.

The research suggests that reducing inbox clutter will make you less distracted, more productive, and better able to process information. If that's not a good reason to shelve those 6,127 old emails in your inbox, I don't know what is.

How to make the change

Use your inbox for new mail only. Once you're done with an email, archive it, file it or delete it (see below for which to use when). You can always search for it later.

Mistake #2: Deleting when you should be archiving or filing (and vice versa)

So now that you're using your inbox for new mail only (hurrah!), the question is: What should you be doing with all the email you're done with?

The options are a) delete or b) file in the relevant folder (or archive, for Gmail users). Many people make the mistake of veering too far on the extremes: either deleting all messages or keeping all of them. The truth is, a healthy balance is the best solution. Hoarding emails you won't need contributes toward the storage quota on your email account and makes it harder to find the emails you did want to keep when you search for them. And over-deleting? You might end up like my friend who deleted a flight confirmation email and almost missed his flight.

A notebook, phone and laptop laid out on a white desk

How to make the change

When you're done with an email, take two seconds to think about if you might want to have access to it again in the future. If no: Time to delete. If yes: Archive or file away!

Mistake #3: Using your inbox as a to-do list

For people who don't love to-do lists, an easy solution (or so they think) is to use their inbox as one. Now, when it comes to standard email-related tasks like "Reply to Jerry's email about meeting times," I think those people are dead on. Those tasks shouldn't be on a to-do list at all, they should just be answered as part of the normal course of business.

But for true tasks, such as "Create proposal for new client" or "Pay office rent," I strongly recommend finding a to-do list system that works for you, and sticking to it. Why? Because if you want to get the most important tasks done each day, you need to be able to prioritize and focus your to-do list. Using your inbox as a to-do list puts your time in other people's hands. With each new email comes a new to-do, whether your like it or not. But having to consciously add a task to your to-do list is a chance to determine if you should really be doing that right now, instead of other work.

Working through email on a laptop at a café table

How to make the change

Go through your inbox and pull out any real to-dos. If that was the only reason an email was still there, archive, file or delete it now.

Author

  • J. Kelly Ladner founded Sweetpea Works in 2012 and leads its marketing strategy and fractional marketing work for businesses in Greater New Orleans and beyond. His career is rooted in media and storytelling: helping organizations decide what to say, then saying it well on video, the web, and every channel in between. Kelly is Hootsuite certified, created the get found, get known, get chosen method behind every Sweetpea Works engagement, and built Pinnacle Trax, a managed marketing platform for independent professionals. He co-owns Sweetpea Works with his 'sweetpea,' Nancy.