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Facebook business page: building goodwill and increasing engagement

Facebook business page: building goodwill and engagement
Reading Time: 3 minutes

Engagement is how a brand grows on social media. One simple habit that works is interacting with clients and other businesses as your Facebook business page. Following, liking and commenting on their posts builds goodwill and reciprocity, and it brings more people back to your page. Here's how to do it, step by step.

A business owner checking social media on her phone at her desk

Step 1: Log in to your personal Facebook account

Before you can start interacting as your business page, you need to be logged into your personal Facebook account. Facebook requires this because your personal account is the gateway to managing any pages you oversee.

  1. Open Facebook: Go to Facebook.com and log in with your personal account credentials.
  2. Access Your Pages: Once logged in, navigate to the top right corner where you see your profile picture. According to the Business Help Center, click on the profile picture, and a drop-down menu will appear. Select “See all profiles.”

Step 2: Switch to your business page

Now that you’re logged into your personal account, you can switch to your business page to start interacting as your brand.

  1. Switch Profiles: Click on your profile icon again and choose the business page you want to switch to from the list. If you don’t see it immediately, click on “See all profiles” and select your business page.
  2. Confirm the Switch: You should now see your business page's profile icon in the top right corner, indicating that you’re interacting as your business page.

Step 3: Find your clients' pages

Interacting with your clients’ social media pages is a great way to build relationships. If you have a client list, use it to search for their Facebook pages.

  1. Search for Clients: In the Facebook search bar, type in the name of your client’s business or their website’s URL to find their Facebook page.
  2. Follow Their Page: Once you find the client’s page, click the “Follow” button. This ensures that you’ll see their posts in your business page’s feed.
  3. Like Their Page: After following, click “Like.” This simple action shows support for their business and increases the chances of them reciprocating.

Step 4: Like and comment on their posts

Now that you’ve followed and liked your client’s page, it’s time to actively engage with their content.

A woman scrolling social media on her phone
  1. Scroll Through Their Posts: Visit your client’s page and scroll through their recent posts.
  2. Like Their Posts: You don't want to spam their social media by liking and commenting on every post. Click the “Like” button on posts that resonate with your brand’s values or content.
  3. Leave Thoughtful Comments: Take the time to leave meaningful comments on their posts. Comments like “Great insight!” or “Thanks for sharing this valuable information!” can go a long way in building goodwill.

Step 5: Watch for replies and build relationships

After you’ve started interacting with your clients’ pages, keep an eye on the engagement it generates for your business.

  1. Monitor Responses: Check back on the posts you’ve commented on to see if your client or other users have responded. Engaging in conversations can further solidify your relationship.
  2. Reciprocate the Engagement: When your clients like or comment on your posts, be sure to respond promptly and thoughtfully. This builds a loop of positive interactions that benefits both parties.

Step 6: Encourage reciprocity and build a community

By consistently interacting with your clients’ pages, you create an environment of reciprocity. Clients are more likely to engage with your posts if you’ve taken the time to support theirs. This can lead to increased visibility and engagement on your own page, helping you reach a broader audience.

A carpenter celebrating a message on his phone in his workshop

Building engagement through strategic interaction

Liking and commenting as your Facebook business page is more than a courtesy. It's a deliberate way to build relationships and engagement. Follow these steps and you'll build goodwill with clients, invite them to return the favor and bring more people to your own page. Social media is a two-way street: what you give is often what you get back.

Need help with social media content or management? See our content and social media services →

Author

  • J. Kelly Ladner founded Sweetpea Works in 2012 and leads its marketing strategy and fractional marketing work for businesses in Greater New Orleans and beyond. His career is rooted in media and storytelling: helping organizations decide what to say, then saying it well on video, the web, and every channel in between. Kelly is Hootsuite certified, created the get found, get known, get chosen method behind every Sweetpea Works engagement, and built Pinnacle Trax, a managed marketing platform for independent professionals. He co-owns Sweetpea Works with his 'sweetpea,' Nancy.