Facebook business page: building goodwill and increasing engagement

Facebook business page: building goodwill and increasing engagement

Reading Time: 3 minutesEngagement is how a brand grows on social media. One simple habit that works is interacting with clients and other businesses as your Facebook business page. Following, liking and commenting on their posts builds goodwill and reciprocity, and it...
10 strategies to improve your marketing

10 strategies to improve your marketing

Reading Time: 19 minutesYou paid good money for a website, and it shows up in the first two pages of Google searches, but that isn’t turning into business. What should you do? Aside from having a good website, there are several other effective methods you can...
Are you making these 3 inbox mistakes?

Are you making these 3 inbox mistakes?

Reading Time: 3 minutesEmail, like any form of communication, is personal. How you check, manage and send everything from one-liners to long messages is often a mix of preference and habit. Still, there are a few clear rules worth following to get the most from your...
Why you should check your business email every morning

Why you should check your business email every morning

Reading Time: 3 minutesYour business inbox is easy to overlook in a busy day, yet it does a lot to shape how productive that day turns out to be. The importance of managing work email effectively Checking your email early in the day helps you sort tasks by...